Viva Mexico is a conceptual non-profit organization based around community volunteerism. The non-profit aims to help Mexican Americans who face issues around gentrification and discrimination that would set them back in life. The strategy behind the logo is meant to take inspiration in Aztec glyphs while using black letter type which is popular in low rider culture. The colors are from the Mexican flag, The green stripe represents the Independence Movement. The white stripe represents the purity of the Catholic faith. The red stripe represents the Spaniards that joined in the quest for Independence and the blood of the national heroes. The billboard is meant to be a very loud group message while the four ad boards are meant to start a one-on-one conversation to help address the issue.
