The Adidas rebrand is meant to be refreshed, trendy, and still take inspiration from original branding but more modernized away from the 1970’s trefoil logo. The brand has not had an innovative look, that they brag about on their website, for some time now. The new look will take inspiration from urban style, artistic streetwear and creative new designs in the world. The last thing Adidas needs is some kick to it. The new brand assets will be bold, loud and in-your-face to set them apart from their competition, not the typical single color clothing with a logo slapped on it. The shoe boxes also seem to need some work, they are typically black with a white Adidas logo on it. The new system features a 3-color system to signify the subrands within the company.
