Jeep is an American car company that was born in the 1940s. This campaign named “Jeep Drives” is a new perspective on Jeep ad campaigns, one that doesn’t focus on the car itself but the lifestyle behind Jeeping. Passion, being different, community, memories and the weekend all play a role in what drives Jeep and those who drive them. It’s much more than a car brand, it’s a Jeep.
