Versus. is an advertisement campaign that aims to target big corporations to be held accountable for the destruction of nature throughout the world. “The rise of humans, the death of nature” is the the tagline to show the audience that at this point it’s either this or that. The visual elements within show the side-by-side cause and effect of human growth and nature’s decay. The interactive ad includes a call to action while the participant cleans the trash, the next is emissions and glaciers, housing developments and deforestation, oil spills and coral reef bleaching, and lastly over-fishing and empty water ecosystems.
